Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip. Its refreshing taste is what separates work from after-work, day from night, duty from leisure, Agh from Aaahhh.

That's why Heineken's latest global campaign highlights the different characteristics present in its brewing process that give it a unique balanced taste designed for that first Aaahhh.

What sets the end of the day and the beginning of the night out? The clock? Nope, it's the refreshing taste of a Heineken. Get ready to enjoy that unique balanced taste that will take you from Agh to Aaahhh in just one sip. #ThatFirstAhhh #UniqueBalancedTaste