Gen Z’s and Millennials own fewer cars than ever. Instead of cars, they’re embracing  alternative modes of transport, from bicycles to e-scooters. They don’t necessarily consider these alternatives as “driving” so many don’t see any problems with drinking and then taking an e-bike or e-scooter. However these electric vehicles go fast and more and more alcohol related accidents start to happen. Therefore we are expanding our important ‘when you drive never drink’ messaging to include these types of transportation as well. Creating awareness for the fact that ‘ Riding is Still driving’