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Ricciarco Kv3

Riding Is Still Driving

Starring F1 driver Daniel Ricciardo

Riding Is Still Driving

Gen Z’s and Millennials own fewer cars than ever. Instead of cars, they’re embracing  alternative modes of transport, from bicycles to e-scooters. They don’t necessarily consider these alternatives as “driving” so many don’t see any problems with drinking and then taking an e-bike or e-scooter. However these electric vehicles go fast and more and more alcohol related accidents start to happen. Therefore we are expanding our important ‘when you drive never drink’ messaging to include these types of transportation as well. Creating awareness for the fact that ‘ Riding is Still driving’ 

Heineken WYDNDRISD Schiff Heineken00 Video 15S 16X9 Socialmedia Global English CLEAN Kv2

Riding Is Still Driving

Starring W Series Naomi Schiff

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