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We’re brewing greener moments

OUR MISSION

We’re brewing greener moments

Our journey to being a little greener everyday goes beyond brewing greener beer. As a sponsor of many major events around the world, we’re also collaborating with our partners to create greener moments.

Welcome to The Heineken® Greener Bar

A living experiment designed to showcase how we can reduce emissions, water and energy usage. Also a zero-waste initiative, the Heineken Greener Bar brings innovation from the motorsport industry across Formula E and 1 to improve the ways we upcycle, recycle and reuse.

Bar innovations
The Bar Tmp (1)
Virtual Tour Preview

Take a virtual tour

Explore the simple, yet impactful actions that will become commonplace at every Heineken® experience.

Virtual tour

But first, we brew greener beer

Before you reach for an ice cold Heineken®, we aim to be as sustainable as we can in every step of the production process. That includes protecting water resources, reducing CO2 emissions, sourcing sustainably, brewing with green energy and reusing or recycling our packaging.

Keep scrolling to learn more or click to see other green initiatives by the HEINEKEN Company. 

The Heineken Company

Our commitment to the sustainable farming of barley.

Heineken is brewed with natural ingredients: barley, hop, and water. It’s a fundamental part of our passion for premium quality. And of course, that should go hand in hand with taking care of the planet.

Barley is the main ingredient of our beer. That’s why we commit to sustainable farming of barley. Sustainably farmed barley is grown by the farmer in a way that aims to protect and improve the natural environment, the social and economic conditions of farmers, their employees, and local communities, and safeguards the health and welfare of all farmed species.

Sustainably farmed barley is a complicated subject. That’s why we use the Farm Sustainability Assessment (FSA) through the Sustainable Agriculture Initiative (SAI) Platform, which has been agreed on by many businesses in the food and beverage industry and gives farmers a single, simplified sustainability framework to work with in order to assess and improve their farm performance. You can find out how it works here.

At this stage, Heineken has defined the FSA Silver level as its reference for sustainable sourcing.

Learn more

To be fully transparent, not all farmers can reach this sustainable standard yet. When sourcing our barley from the farmers, we follow the mass balance approach, it’s a well-known approach in the FMCG industry, meaning both certified as well as non-certified barley is mixed in the supply chain.

Want to know more about our ingredients? 

Click here

100% Green Energy

Looking ahead to 2040, we're set to become the first global brewer to reach full carbon neutrality from barley to bar, and our own breweries will be carbon neutral already in 2030. In countries like the Netherlands, we're already brewing our domestic volume for the Heineken® brand, using 100% green energy and, in several others, we're driving electric trucks to get from the brewery to you.

Recycling and reusing

We focus on minimizing the amount of packaging material we use, especially when it comes to plastic. Currently the ‘Green Grip’, our recycled paper alternative to plastic rings, is saving over 100 tonnes of plastic a year in the UK. And we’ll implement this solution in more countries soon. Our glass bottles and aluminium cans are not only recyclable, but also in practice for a large part recycled back into new bottles, cans, and many other products.

We like recycling, but are bigger fans of returnable.

It's even better for the environment. That’s why we've increased the amount of returnable Heineken® bottles. Did you know they can be reused multiple times? Better yet, our crate - the star of our packtypes – is so durable that it can be used for 10 years, and after that the material still can be endlessly recycled into new crates or other products. Also for cups at festivals we changed, in the Netherlands for example, to reusable plastic cups; that saves a lot of waste material.

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