Heineken is brewed with natural ingredients: barley, hop, and water. It’s a fundamental part of our passion for premium quality. And of course, that should go hand in hand with taking care of the planet.
Barley is the main ingredient of our beer. That’s why we commit to sustainable farming of barley. Sustainably farmed barley is grown by the farmer in a way that aims to protect and improve the natural environment, the social and economic conditions of farmers, their employees, and local communities, and safeguards the health and welfare of all farmed species.
Sustainably farmed barley is a complicated subject. That’s why we use the Farm Sustainability Assessment (FSA) through the Sustainable Agriculture Initiative (SAI) Platform, which has been agreed on by many businesses in the food and beverage industry and gives farmers a single, simplified sustainability framework to work with in order to assess and improve their farm performance. You can find out how it works here.
At this stage, Heineken has defined the FSA Silver level as its reference for sustainable sourcing.