The history of Heineken® is the history of innovation in beer brewing. From 1873 when Gerard Heineken set out to create the ultimate premium lager beer, to present day under the watchful eye of master brewer Willem Van Waesberghe. Heineken’s® iconic taste comes from its simplicity, quality and dedication to premium malt ingredients: the perfect malted barley, hop extract and our own special Heineken A-Yeast®.
Discover more